In the early to mid 1940s, Philip Morris marketed Fleetwood cigarettes to compete head-to-head with other wildly popular brands of the day including Lucky Strike, Camel and Chesterfield. The company invested heavily in print advertising including this ad, which ran in a 1943 edition of Life Magazine. It depicts a jury of people with "good taste," who sampled blend after blend of tobacco, until just the right flavor was achieved. Although Fleetwoods became standard issue in U.S. Army C-rations, they were never able to compete successfully against other brands.
Nicely illustrated, the ad is kitschy and reflects the muted colors and styles of the day.
Condition/description: This print is in very good condition, with slight age darkening. The edges are crisp and there are no tears. The piece is mounted under plexiglass for protective purposes and can be easily reframed.
Size: 9" x 13" unframed - 16" x 20" in plexiglass frame
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