This kitschy, black and white full-page magazine advertisement is so politically incorrect by today’s standards that it is sure to get a laugh from either sex. According to the Maidenform Web site, "The Dream campaign ran from 1949 through 1969 and revolutionized intimate apparel advertising by featuring women in their bras acting out fantasies of independence in public places." During the 1950s and 1960, "the Dream campaign that had appealed to the women that stayed at home during the War was changed to appeal to the woman entering the work force." Other tag lines included: "I dreamed I went shopping in my Maidenform bra," "I dreamed I stopped traffic in my Maidenform bra," "I dreamed I barged down the Nile in my Maidenform bra." These ads were widely published, but appeared predominantly in women's magazines including
Ladies Home Journal.
Condition/Description: The paper is somewhat fragile but in good condition overall.
For protective purposes, the ad has been placed in a plexiglass frame, however, it can be matted and framed to suit the buyer’s tastes.
Size: 10 ½" x 14".